Wildeboer Bauteile GmbH will not participate as an exhibitor at ISH 2021. As the company's management says, the decision was taken after careful consideration and with a heavy heart, but ultimately with full conviction. The current situation surrounding the Corona pandemic and the unpredictable relationship with the time of the fair in March next year cannot be reconciled with the company philosophy, according to which the protection of the health of employees, customers and business partners is the top priority, says the company management.
In order to be able to offer customers, interested parties and media representatives an attractive opportunity to exchange ideas and present the latest additions to the product portfolio, an interactive concept is currently being developed at the company's headquarters in Weener, East Frisia. "Extraordinary circumstances call for new ideas. We will offer a modern, target group-oriented and above all secure communication experience on various channels in order to be able to hold discussions with our partners in an environment appropriate to the situation," announces Wildeboer sales manager Ewald Koopmann.
He emphasises that personal contact with customers continues to be held in high esteem within the company and that the company believes in the format of trade fairs in the future, but that the protection of the health of all those involved has top priority and that the hardly calculable risk is decisive for the cancellation. In this context, the sales manager points out that Wildeboer has been able to guarantee unrestricted production operations thanks to extensive safety and hygiene measures in recent months, and does not wish to jeopardise the associated short-term delivery capability and reliability.